Fresh Insights

What Is A Logo?

So many people feel a logo is just a few clicks and drags of the mouse for a designer. For some it is. Citron Studio however approaches every logo project as a representation of what the business does and wants to portray to it's customers. We present every new logo client with a detailed questionnaire to learn about the business and what the logo should represent. The logo is the cornerstone of the brand, and everything should be derived from that. The logo needs to stand on its own and be able to work in places large and small.

With so many people today having the knowledge of Photoshop or other graphical programs, the core logo theory gets lost with many people. A logo can involve an iconic treatment (ex: Apple, Target), be purely text (ex: Yahoo, Google) or some combination of both (most common). Above all the logo needs to be memorable, recognizable and help communicate what your business or business philosophy is.

For example our Citron Studio logo represents a fresh feeling, representative of what you get working with us. It was illustrated by hand, to represent our artistic qualities. We play off of it in all of our collateral, website, copy, etc. It is our cornerstone of our brand, as yours should be.

Our Business Applications

A customized business application must, above all, save time for its individual users and for the management overseeing the users of the application. In addition any application must be extensible for growth as needs grow and processes, etc. change.

Many applications exist involving business automation and processes. Citron stands out by building applications that are simple to use and focus on your existing processes, and just make them faster and easier to enforce and disperse amongst your organization. This philosophy holds true for a single user or a group of users. We work to assure that the design, functionality and overall stability meets your business goals today and is built on a foundation that can be expanded to reach your future goals as well. With over 12 years of experience automating processes in the project management, sales, marketing, content management, eCommerce, analytics spaces, any application we build pulls from that knowledge and experience.

As with any new adventure you need the guidance and the tools to navigate through. The level of assistance one needs and wants varies widely. We focus on giving you the control and ability to manage and update your application as you want. From full-serve to self-serve, we build and form a relationship that follows this philosophy, and helps you build your processes to the goals you have today and tomorrow.

The Ever Living Website

A website is a living entity that grows over time. In a world of millions of websites all competing for the eyes of the general population, a site must adapt and never lose focus of its core audience. If you build it, they will not necessarily come. A website in itself is a business that has to be managed, studied, and continuingly fine-tuned. It needs to be marketed, built in a way that considers all the various methods someone finds a site with, and is aware of the various technologies available to today's users and viewers of information. Citron can be the core of keeping a site fresh, but ultimately the power of control lies in the company, the content, your visitors, and you.

The first step to achieving greatness is keeping in mind the future, and always considering the potentials from day one of design and development. Sites that we build take into account all the latest standards and techniques for making a site the most efficient, manageable and scalable solution possible. You may start with just a few pages and functionality, but as mentioned above a site is a living entity and will grow faster than you think.

As with any new adventure you need the guidance and the tools to navigate through. The level of assistance one needs and wants varies widely. We focus on giving you the control and ability to manage and update your website as you want. From full-serve to self-serve, we build and form a relationship that follows this philosophy, and helps you build your site to the goals you have today and tomorrow.